When asked, you say, “We have a blog. We have ‘x’ number of pages in our Web site.” Then you proudly say, “We do it all ourselves.”
We say, “How’s that working out for you? What kind of analytics have you seen since you’ve been producing content?”
You look at us with a blank stare.
We nod silently wondering if you have considered your cost vs. time benefit?
No, we’re not saying you can’t do it yourself. We’re saying, “If you’re dabbling in marketing to get by without spending money on expert services, the cost to your business may be more than you think. In brief, is producing your own content the best use of your staff and time?”
Three reasons why outsourcing your staffing firm’s marketing makes sense
As a staffing firm, your business thrives when you connect workers with employers. Anything that impedes with that objective should be scrutinized. Are you striking out here?
Strike one:
Dividing your staff member’s time and talent because of a needs-gap usually produces weak and ineffective results. Unless your staff is expert at researching and writing authoritative and developing customized keyword-rich, optimized content, you’ve done a disservice to them and your business.
Strike two:
Marketing processes change rapidly because technology advances almost overnight. These changes necessitate a constant learning curve. Expertise is required to keep pace by implementing a customized marketing strategy. Hiring a marketing expert to serve your needs allows you to focus on what you do best.
Strike three:
The team required to perform the scope of work that ASJ Partners accomplishes would take months, maybe years, to solidify. We’ve already done the screening and vetting. Our team has years of experience doing what each does best so that you benefit from our expertise.
Don’t strike out.
Talk to ASJ Partners about a branding and marketing strategy that will work for your staffing firm. Call Steve Isenberg at ASJ Partners. Call now: 610-348-5805.
