Poll after poll reveals that a lot of folks hope to switch things up on the job front in 2023. In fact, a recent Monster poll reported a whopping 96% of workers are currently looking for a new employer in 2023.

The reasons noted by these discontented workers include the following:

  • 40% need a higher income.
  • 34% blame a lack of room to grow in their current job.
  • 26% cite a toxic workplace as the culprit.
  • And another 40% of folks are currently unemployed but hope to remedy that in 2023.

We often challenge job seekers to make themselves stand out. We tell them to polish their resumes, use mock interviews, and brush up on their skills. Of course, serious job hunters will do all these things—and more.

So, what’s the best way to make quality job seekers find you?

  • Use a targeted recruitment approach. Too many companies bypass this step. Rather than blindly posting jobs across multiple social media accounts, targeting each post to the desired applicant will net much better results. Sourcing candidates should be about quality rather than quantity.
  • Recognize the importance of your brand’s reputation. Today’s job seekers check a company’s standing with current and former employees, meaning you must also maintain your image with the public. So, you must actively manage your company’s profile across various social media and job review sites. Such sites provide an inside scoop on workplace culture. They also show management in action via their responses—or lack thereof—to positive and negative reviews. The information gleaned via such sites can also ignite positive change if management studies and heeds online feedback.
  • Generate interest, and nurture connections on social media. Posting relevant content across social media platforms will stimulate interest in your company’s purpose. Consistently doing so will mature ‘connections’ into ‘relationships.’ The more tuned in your brand is to those in your target audience, the more quickly your connections will flourish.
  • Offer a stellar candidate some valuable experience. Begin with straightforward job descriptions, avoiding vague job titles, sugar-coated details, and flowery language. Then, ensure a seamless application process followed by excellent communication. This strategy keeps candidates in the loop and makes them feel comfortable and connected.

Connecting with the wave of folks embarking on a job search in 2023 is vital to maintaining a strong workforce. And that’s where ASJ Partners can help. We’ll match your company with a strategic marketing plan uniquely suited to your brand. So call today to see what a partnership with ASJ can do for you.