Your business is constantly changing; the needs of your clients change, your marketing tools change, economy changes, etc. Your marketing strategy need to accommodate these changes. While the focus of your strategy should be making sure that your products and services meet customer needs and developing long-term and profitable relationships with those customers, you need flexibility to achieve it. Wisdom deems doing a simple evaluation and tweaking every quarter or half year, and then digging deeper every other year.
Evaluate and adjust:
1.Revisit the objectives of your campaigns – did you meet your goals?
2.Where did you fall short – were your goals too defeating?
3.Where did you surpass your goals – were they too easily gained, indicating you need to reac
4.Did you accomplish the goals within budget?
Target Audience: The purpose of your marketing strategy should be to identify and then communicate the benefits of your business offering to your target market.
1.Analyze the different needs of different customers
2.What is your best marketing niche? Concentrate most of your marketing energy on the 20 % of your clients that consist of 80% of your business
3.Create flexible marketing strategies that make the most of your strengths and match them to the needs of the customers you are targeting. For example if one client is high tech and focuses on a few 4.highly skilled professional candidates and another client is seeking multiple entry-level employees, your core marketing strategy is the same, but your focus shifts to adjust to the client.
Market Research: It is easy to be overwhelmed with big data analytics, but learning to use it effectively or out sourcing it can save marketing dollars and make your strategy more profitable. Focus on:
Reliability: How reliable has your data been? How was it collected? Were there holes in the process? How will you improve data collection in the future?
Feedback: Listen to qualitative feedback from clients. Keep track of email, blog, and Facebook comments. Follow Tweets.
Financial Data: How much did you spend on each of the steps of your recent marketing campaigns? What steps were the most fruitful? How many leads were collected from which marketing tactics and did this turn into new business? Are there less expensive marketing tactics that will bring results that are more significant?
Re-Evaluate Your Brand: Are you making the most of who you are?
1.Does your brand accurately reflect your company’s identity?
2.Is it up-to-date?
3.Is your service to your present candidates and clients resulting in referrals and testimonials?
4.Are you strengthening your brand though social media developments?
5.Do you embrace new technologies to strengthen your brand image?
6.What makes your staffing firm stand out in the industry – have you incorporated it into your brand?
The purpose of your marketing strategy should be to identify and then communicate the benefits of your business offering to your target market. Once you have created and implemented your strategy, monitor its effectiveness, and make any adjustments required to maintain its success.
Contact us. or call 610-930-5300. We will help you develop and maintain effective marketing strategy.
