Is your staffing firm inbound marketing plan taking advantage of the opportunity to have real-time conversations with your customers?
Previously, engaging customers once took days to occur. Now conversations can be accomplished in hours. Everyone agrees the speed of social media boggles the mind. This rapid flux creates new ways of in-the-moment thinking and a sense of immediacy that customers demand.
Spontaneously responding to your customers provides a vibrant way to connect that tips you to trends or offers insights. Only those wise enough to monitor and increase their speed of reaction can truly make the most of this digital resource.
Staffing firm marketers need to capitalize on monitoring the thinking and behavior indicated by customer’s reactions. Here are six ways to use this resource effectively.
1.Respond directly to a comment
2.Initiate tweets and/or Facebook posts
3.Share thoughts, reactions or comments with others
4.Build on current conversations
5.Post a blog relevant to needs/desires of customer
6.Use multiple channels (smart phones, tablets)
Two consequences of real-time conversations
Before you engage with customers, it would be prudent to prepare. Foremost, consider amending your privacy policy and procedures to cover any potential issues that may affect or evolve from real-time conversations. Second, educate your staff about these policies and document trends to keep policies current.
How ASJ Partners can help
ASJ Partners can help you create and cultivate conversation with your customers. To find out more, contact us or call 610-348-5805 now.
