Why You Need Generation X in Your Workforce

Baby Boomers are retiring, Millennials are taking over the workforce, and Generation Z will step into the picture soon. But that doesn’t mean you should ...

Etiquette 101 for Personal and Business Social Networking

Pew Research studies in 2015 indicated that 65% of American adults and 76% of all online Americans had joined a social network. In other words, ...

What Marketers Need to Know About Generation Z

By now marketers have dissected to death the finer points of reaching Millennials with their nontraditional approaches to life stages and their unique self-perspective. Well, ...

A Focus on Customer Experience in 2016 Part II of a Business-Stimulating Trilogy

While it’s indisputable that digital technologies ushered in an explosion of marketing opportunities, nothing will ever replace the good ole word of mouth as the ...

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