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Steve Isenberg

Why Marketing Departments Can’t Afford to Ignore Instagram

Posted on: May 8, 2019

By: Steve Isenberg

Of course, you’re not ignoring Instagram. Because who would do that, right?
The once simple platform for sharing pics with family and friends has become one of the most popular social media networks, surpassing one billion users last June. The platform has come incredibly far since its launch on October 6, 2010, and grown exponentially since being acquired by Facebook in August 2012. But you know all of that. Right?

In case you’re a bit foggy on the details concerning Instagram’s popularity—

  • Over 40 billion photos have been shared.
  • Instagram posts garner 3.5 billion likes every day.
  • Instagram usage doubled between June 2016 and 2018.

“Although Facebook still dominates the social media platforms space with 79% of US population using it on a daily basis, Instagram is fast catching up and is currently being used by 32% of US population daily,” notes Adina Jipa, a co-founder of @socialinsider.

Oh – so it’s catching up with Facebook. Good to know.
Of Instagram’s more than one billion monthly active users—

  • More than 500 million of them use the platform every day
  • More than 60% of users log in daily, making it the second most engaged network after Facebook.
  • A whopping 38% check in multiple times per day
  • Users spend 90% of their time on Instagram using the mobile app, making it the most mobile of any social media platform

Where do these millions of users live? Where do these millions of users live?

  • 88% of Instagram users reside outside of the U.S.
  • Leading countries in the number of Instagram users:
  1.      United States
  2.      India
  3.      Brazil
  4.      Indonesia
  5.      Turkey

What age and gender demographics rank at the top among Instagram users?

  • Not surprisingly, 34% are Millennials
  • Plus, 72% of U.S. teenagers use Instagram, ranking it as the top platform for teens as of last fall
  • Males between 18 – 24 years old make up the largest demographic
  • And 65% of all users are aged between 18 and 24.
  • A solid 25% of smartphone owners utilize Instagram

The question every business must ask is this: Is Instagram right for MY business?

“When you look at these statistics, you may already be connecting the dots between the user database statistics and your company’s goals. What’s your product? What characteristics do most of your customers share? Who is your ideal customer? All of these basic marketing questions paired with the correlating Instagram statistic can help you to sort out whether or not an Instagram account for your brand is worth the investment,” advises Stephanie Hacker.

Hacker reminds companies to ask, “What’s our goal?” Because clickable links are included only in the company’s bio, not the posts themselves, clickthrough rates will likely be low. What Instagram does provide, she advises, is an avenue for reputation management and customer relations. By utilizing engaging visual content, a business can indeed make those vital personal connections both current, and potential customers crave from social media.

Put the ASJ Partners’ team to work at accelerating revenues for your staffing company. Let us create a customized marketing “road map” that utilizes a myriad of advertising tools, including social media. Give us a call today.


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