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Steve Isenberg

Social Media Etiquette – Part II – The “Don’ts”

Posted on: March 18, 2016

By: Steve Isenberg

Social media has become the go-to place to look for a new product or service OR to learn more about a particular brand. With a few clicks, consumers can discover not only the basic facts about a given company but uncover what others are saying about that business. That’s why it’s crucial that companies take their social media presence seriously.

Awareness of these “don’ts” can ensure your social media presence will bring in business rather than drive it away.

The “Don’ts”—

1.Don’t be spammy

Filling your followers feeds with irrelevant information or inundating them with the exact same message amounts to spam. And you know what happens to “spammers”—they get blocked or unfollowed. Value the privilege of being invited to communicate with your audience and respect their time.


2.Don’t be needy

Begging for “retweets” or “LIKES” or “SHARES” gets really old, really fast. It’s far better to earn those retweets, likes and shares with content that fits at least one of these requirements: relevant, helpful, entertaining, informative. Relax. Great content will get retweets, likes and shares because that’s how people express themselves on social media.


3.Don’t ignore feedback—the positive or negative

The importance of engaging with your audience cannot be overstated. If followers take the time to comment or ask a question, it’s a matter of customer service to respond. And everyone knows that customer service is where it’s at—in whatever form it takes place.

4.Don’t delete negative comments

Again, it’s a matter of customer service. Simply acknowledging the problem and apologizing for the inconvenience/misunderstanding/error often satisfies the upset customer. A proactive stance also can prevent a later PR crisis. A genuine, courteous response displays an “aim to serve” attitude that will create a positive, lasting impression.


5.#Don’t #Abuse #Hashtags

Hashtags are intended to connect posts on a particular topic. It’s a great way to categorize and search for topics on Twitter and in Facebook posts. But turning every other word in your post into a hashtag is first of all annoying to the reader and it looks ridiculous to make-up a five-words-strung-together-hashtag that no one else will understand. It’s also considered hashtag abuse. Guidelines suggest a limit of two hashtags per tweet or Facebook posting.


6.Don’t forget… You are what you share

Posting on social media is NOT a no-brainer. Listen, everything you put out there becomes a representation of you or your business in the vast landscape of social media land. That doesn’t mean, however, that you should shy away from making yourself known on topics that matter. Just mull it over and consider the implications before you type. Keep awareness of the image you’re crafting uppermost in your mind.

ASJ Partners specializes in developing social media strategies that will grow your online brand equity – a must in today’s Internet driven society. We will create a consistent branding theme throughout all your social media platforms. Contact our team for an estimate on the specific services you’re interested in.

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