People who visit your site will do just that—visit it and then leave. They might never return. They might forget about you. They might go to a competitor instead. But it doesn’t have to be that way. You can keep bringing people back to your site. Develop a remarketing strategy, and you’ll pull in more business.
What is remarketing?
Remarketing (sometimes called retargeting) reminds people you’re still there. When you make multiple impressions on a person, that’s remarketing. You’re a constant presence that keeps popping up as they browse the web.
Remarketing makes people see you. Do your remarketing well, and when someone needs a job or employee, they’ll think of your name first. And instead of losing web traffic, you’ll keep qualified leads coming back.
Why do you need it?
With remarketing, you target “online ads at the same traffic again and again,” according to Neil Patel’s online article “What is Remarketing?”.
The article continues, “About 98% of all web traffic does not convert. They leave your website without leaving an email address, contacting you, following you on social media, or buying anything from you…Retargeting ads show a 10x increase in click-through rates.”
To convert these visitors, you can put a cookie in their browsers and then show them ads that deal with their specific situation.
How can Google Remarketing help?
Google’s Remarketing program allows you to target web browsers with your ads. You start tracking by installing a code in your site. Once the cookie targets at least 100 visitors, Google will start showing your ads to people. Since these people have already visited your site at least once, make sure the ads they see reflect your brand consistently.
You can customize the program to install different cookies for different parts of your site. You can also do this to target different types of visitors, such as where they are in the conversion cycle. People love discounts and special offers, so if you offer one in your ad, make sure they see it right away when they click through. You can leave out sites that aren’t giving you much ROI, and you can exclude types of sites if you don’t want your brand associated with them.
No matter how you decide to use Google Remarketing, remember that the only important numbers are your click-through rates.
Want a powerful way to attract clients and applicants? Want a cost-effective way to keep them coming back? Contact ASJ. Our expert remarketing services can improve your ROI—and ensure you’re unforgettable.