Without a doubt, your staffing firm’s most important marketing tool is the company website. In our “Google” everything society, your site is where 4.33 billion internet users find you. It’s how and where they discover what you have to offer and learn how your services can meet their needs. It serves as your virtual front door.
So, how well does your current site welcome visitors? Does it effectively tell your story? Does it do your brand justice?
Time for a website check-up.
- Is your site visually appealing?
- Does it grab a viewer’s attention immediately?
- Is it easy to navigate?
- Does the design meet the needs of today’s time-conscious consumer?
- Are testimonials from satisfied clients and candidates included?
- Does it clearly and concisely describe the variety of services you offer?
If the answers to these questions are anything but a resounding YES, it’s time to take a serious look at how to make your site more effective. Whether a little TLC will bring the site up to snuff, or it requires a total revamp, don’t put off making your most valuable marketing asset the best it can be.
The next step is to increase the discovery likelihood your site among the over 1 billion and growing every second websites. Drive traffic to your site with these easy-to-execute, and better yet free, strategies.
Enable social sharing
I’m amazed at how many sites do not utilize this simplest-of-all-tools. Picture this scenario along with Josh Coffy—
“A user is browsing your website, sees an amazing article or page that is relevant to her and wants to share it. But uh-oh – your website doesn’t have a share button! You’ve just missed out on an opportunity to convert a lead, engage your audience, and – not to mention – left the visitor with a poor user experience.”
Take advantage of reciprocal linking
Megan Hendrickson suggests, “The more sites that link to yours, the more important search engines will assume you to be — and the higher your website will rank in search results. Including a link to another site in exchange for them including a link to yours, can build traffic and post search engine juice, particularly when done with reputable sites relevant to your business and content.”
Register with Google My Business
Be sure to list your business with Google My Business. It’s free, and registering with Google’s business directory can improve your search-result visibility. When potential customers search local businesses or look on Google Maps, you want your company to show up, complete with hours, location, reviews, and of course, a link to your website.
Brandi Capozzi advises, “When people search for what you do, you want your site to be at the top of the SERP (search engine results page). For the best return on investment, choose strong long-tail keywords—specific/niche terms that those ready to buy will use in their queries—to focus on optimizing and building content around. You’ll also want to look for keywords with low competition and high monthly search.”
At ASJ Partners, we believe every client has a unique value proposition, and your staffing web site should reflect that uniqueness. From development and design to SEO, PPC & remarketing, we are experts at creating the most active websites in the staffing industry. Let our team assist you in utilizing this essential tool in your marketing arsenal.