With summer just around the corner, a collective sigh can be heard wafting in the warming breeze. Reports of people tending to their lawns and even planting flowers weeks ahead of the “normal” springtime timeline testify to how anxious folks are to shed the dreary monotony of winter. One can almost hear a faint chant in the air: Summer, here we come!
So, why not take advantage of summertime festivities and use this fun time of year to ramp up your marketing tactics? Whether you decide to have sizzling sales, summer-themed events, or engage in your local community, there are plenty of ways to make sure your business rises with the thermometer. Inject a bit of “heat” into your summertime marketing strategies with these summer-themed hot tips.
1. Have some fun
Summer has always meant fun. And what better way to celebrate this long-awaited season than by injecting some fun into your June-July-August marketing timeline. Whether it be a “sizzling sale,” a “heated competition,” or a “fun in the sun” event of some sort, incorporate summer’s unique brand of fun into your plan. A memo to your department heads/marketing team/executive staff seeking ideas for integrating fun will likely garner a plethora of ideas. Because who doesn’t like to think about, plan, and engage in something fun?
2. Take advantage of holiday themes
Folks love holidays on basically the same par as summer –and fun. So, go for the triple whammy with a fun, summer, and holiday ‘something.’ The sky is the limit when it comes to marketing strategies themed around holidays.
In addition to the traditional special days—Memorial Day, Father’s Day, the Fourth of July, and Labor Day—don’t forget Summer Solstice (June 20), National Hot Dog Day (July 21), and Left-Handers Day (August 13), to name just a few of the lesser-known-but-brimming-with-fun-holidays slated for this summer. Again, rally the troops for suggestions on how to shine a bright light on your brand via these special summer occasions.
3. Get outdoors and get local
Summer brings a wealth of outdoor activities and events to local communities, and being part of the fun will position your brand in a top-of-mind spot. Parades, festivals, carnivals, sporting events, the community Kids’ or Family Day—each of these summer occasions represent a perfect opportunity to put a face to the company name. Allow the community to see the company’s values in action. Remember, people gravitate towards businesses that support the community; it’s as simple as that.
4. Capture it all on video
Video content sells. And the popularity of this effective tool continues to grow, which means you’ll want to capture all of this summer-themed marketing fun on video. Post snippets across your social media channels to capitalize on the impact gleaned from the actual events. Check out these stats:
- Video has become the most commonly used format in content marketing, overtaking blogs and infographics. (HubSpot, 2020)
- Promotional videos and brand storytelling are the most common video types created by marketers. (HubSpot, 2020)
- 87% of video marketers say that video has increased traffic to their website. (Wyzowl, 2020)
- 80% of video marketers claim that video has directly increased sales. (Wyzowl, 2020)
Let ASJ Partners take some of the heat for this summer’s fab marketing agenda. Because our team of marketing specialists knows the staffing and recruiting industry like the back of our hand, we can assist with everything from content and email marketing, to social media, to mobile apps and so much more. Give us a shout-out to see what ASJ can do for you.