Gone are the days when customers are limited by geography. Today, they can travel the globe from one point of origin: their devices. They can find out more about organizations and consumables than ever before. And they can share their thinking—good or not so good—with millions of people at lightning speed.
Scary, isn’t it . . .especially when you think of how your one staffing firm might struggle to light a flame among a forest overrun with matchbooks? Sometimes it helps to see what do the big guns think about existing in that same forest?
Insights from C-Suite Experts
IBM conducted a face-to-face study with over 1700 CMOs from 64 countries about changing business forces within branding and marketing. Eighty percent of the CMOs who participated are anxious about doing business amid the complexity of marketing and technology factors facing our world today, and only half of them feel prepared for managing it.
The report lists key findings as data explosion, social media, proliferation of channels and devices and shifting consumer demographics. With this in mind, participants share a few perspectives that every staffing firm marketing plan strategist can appreciate.
Give and take
Remember we are people working and communicating with people. Nothing is one-sided. Conversations are two-sided with both parties sharing responsibility in the interaction. Staffing firms who focus on inbound marketing are building two-way conversations.
Intimacy is crucial
Getting closer to customers is “one of three prerequisites for success.” Strive to understand individuals as well as markets. If your staffing firm offers a blog with information to stimulate your customer’s interest, and you connect through social networking, you’re headed in the right direction.
Develop character
How an organization behaves is just as important as what it sells. When you and your professionals exemplify your staffing firm’s values, you’re accomplishing this one.
Now that you’ve digested some insights from top CMOs, you probably feel like you are no longer the dark tree among many. Most of the nation’s top marketers share the same worries as any staffing firm marketing professional.
Are you doing all you can to maximize branding for your staffing firm? Are you capitalizing on staffing social media? ASJ Partners can help you with both. Contact us to learn how. Call 610-348-5805 now.
