While “active” candidates come to you seeking a job, “passive” candidates do not. Most often, passive candidates are contentedly employed elsewhere. Less often, an individual may be between employment opportunities. Either way, your company must discover these candidates and woo them into accepting employment offers.
4 reasons
Passive candidates are not in desperation mode
Folks who desperately need a job may be too quick to take the first offer, ignoring clear indicators that the scenario may be a bad fit. Such candidates may also be vague about their qualifications or overly enthusiastic about how perfect they are for the position. On the other hand, passive candidates don’t need to rush into a decision since they weren’t considering a change in the first place. They are more likely to weigh the entirety of the situation versus their long-term career goals. This thoughtful approach will generally result in a satisfying, win-win, lasting employment scenario.
Passive candidates are proven employees
Their experience and track record speak for themselves. Often, they’re known in both the industry and the community for their skill and talent. Those are the reasons they popped up on your radar. This type of motivated individual likes challenges, takes initiative, has long-term career goals, and will be a true asset to whomever they work for. And that “whomever” could be your company.
Passive candidates are motivated for the right reasons
Compensation will be a low motivator because they weren’t trying to better their employment scenario. That’s not to say that you’ll get them for “cheap;” don’t expect that at all. Still, since they’re not actively interviewing elsewhere, there’s less competition to keep upping the ante. Their motivation in accepting your offer will be based more on the challenge the position offers and how well the job aligns with their career goals.
Passive candidates offer a faster return on investment
Because they’re already skilled in their role—and are highly motivated and driven—passive candidates can jump right in. Integration time decreases while productivity ramps up quickly. And the chances of a bad hire fall dramatically. Each of these factors substantially ups the ROI on actively hiring passive candidates.
At ASJ Partners, we know the recruiting and staffing industry because that’s all we do, day in and day out. Our customized, targeted marketing plans elevate our clients to Sell More, Win More, Grow More, and Be Found More. What are you waiting for? Contact our team of marketing specialists today.
