Influencer marketing works. We’ve seen it proven time and again—sometimes in very lucrative ways. But this strategic gem works for product promotion, employer brands, and job offers. Today’s candidate-driven market is just the place to get the ball rolling with marketing campaigns centered on influencer marketing. And why not? This already-big strategy is expected to gain even more traction in 2023.
As with all marketing tactics, it’s imperative to keep up with the always-changing landscape of what’s hot and what’s not. Staying abreast of the trends impacting influencer marketing will help staffing firms expand their audience, generate leads, and increase revenue.
Knowledge is power, especially when rising inflation and shrinking marketing budgets take aim at a company’s advertising strategies. The more you know, the more effectively you can use the resources earmarked for promotion. So, let’s explore the top influencer marketing trends for 2023.
Influencers will mesh with affiliate programs.
These different yet interrelated strategies will enjoy a stronger connection in the year ahead. As bloggers and publishers continue to assume the role of affiliates, they will home in on the products they use or trust. This shift will let brands discover influencers who can become brand ambassadors. Their authentic testimonials and product demonstrations will ring with sincerity and a personal touch that the consumer will find magnetic.
Less fixin’ allows more reality.
If you believe perfection is overrated, you will appreciate the trend toward fewer filters and curation. “Perfectly imperfect” content is more in-the-moment, has a less flawless feel, and is becoming the in-thing across social media. Plus, it’s also getting attention in the world of influencer marketing. The takeaway from this trend is a good one. It lets businesses abandon the search for the one-and-only “perfect” aesthetic to promote their brand.
Transition brings more performance-based compensation.
One avenue for addressing those shrinking marketing budgets exists in a performance-based compensation model for influencers. This cost-effective approach can be a win on both sides of the influencer marketing table. While aligning everyone’s interests, this model incentivizes influencers to work hard to drive results. As a result, your brand takes on less risk as upfront costs are generally less. And influencers who put in the requisite time and effort have the potential for earning increases. So, this approach proves mutually beneficial, with less risk on one side and more significant earning potential on the other. What’s not to love?
Let ASJ Partners help your recruiting and staffing firm stay atop the ever-changing trends impacting brand awareness and marketing. Because the staffing industry is our only niche, we have our finger on the pulse of this crucial sector of the U.S. economy. Our team is the best at what they do. Reach out today at 610.930.5300 or weneedhelp@ASJpartners.com.
