These days when marketing moves at light speed, it is more important than ever to develop a content strategy to grow your staffing firm’s brand.
A content strategy doesn’t just apply to blog posts (and your staffing firm’s marketing plan should include a blog) but to all social media messages. Cover all pertinent aspects of your topic so that your messages feel unified.
Here are 10 reasons that content strategy is critical to marketing for staffing firms.
1. It helps you be found by the search engines
2. It engages your audience and potential audience
3. It provides a platform to interact with your audience
4. It offers you the chance to direct your audience to act
5. It maximizes your staffing firm’s SEO potential
6. It helps you grow your online brand equity
7. It drives traffic to your web site
8. It makes your customers/clients feel special
9. It provides an easy way for people to find and connect with you
10.It gives “silent” customers the opportunity to act on your behalf
Along with an evolving content strategy, you need to update your Facebook and LinkedIn company page. But more on that and the impact of “silent” customers next time…
Need an effective Staffing Social Media Content Strategy? To discuss this and other staffing inbound marketing initiatives, contact us or call 610-348-5805 now.
