A dozen years ago, many business owners thumbed his/her nose at the idea of a business website. Cries of “Why would I need something like that?” echoed from coast to coast, because “isn’t a listing in the telephone book enough?”
Today, only pure insanity keeps a business owner from establishing and maintaining a website, but a similar question resonates in the business community. This time the object in question happens to be mobile apps. “Do I really need one of those?”
How can you know if it’s time to take the mobile app plunge? Answering these questions will help you decide.
What are your closest competitors doing?
If they’ve taken the plunge, you had better not be far behind. Unless you like it when current customers take their business to the competitor. As today’s consumer grows ever more convenience conscious, the businesses who offer handy options will be the clear winners.
Are your candidates asking for it?
Imagine the increase in your branding if your candidates downloaded your app, it stands to reason your candidates would both use and appreciate the service. And if they’re asking you about an app, be assured they’re asking the competition as well.
Even a random comment here or there should encourage you to begin investigating the processes involved in creating and offering a mobile app.
Does your brand need greater exposure?
Honestly, who can answer that question with a “no”? Consider the potential for your brand exposure to multiply as a new audience comes in contact with your company and products via a mobile app. Never has brand exposure been more important than in our technology driven world.
Are you convinced yet?
Maybe you consider a mobile friendly website to be enough. If so, you’re not alone. But is it really? Daniel Cristo poses questions that will help you grasp the advantages an app has over a website.
A mobile app can do so much more than even the most “mobile friendly” website. Features such as biometrics, geo-location, cameras, augmented reality and more have the potential to skyrocket your marketing plan. And with the promise of new, bigger and better functionality on the horizon, why wouldn’t you want to get a foot in the door?
If the complexity of the world of apps rattles you, remind yourself, it’s not necessary, at this point, to engage every bell and whistle in the app arsenal. Ease into the world of mobile applications. Learn as you go. Even by offering merely a reading experience that delivers the same content currently found on your website, you’ll be building an app’s install base where ratings, comments and usage metrics will form a foundation upon which trust and credibility can build.
It’s a candidate driven world right now, folks. To meet the staffing needs of your clients, you must be continually hiring quality candidates. It’s also a mobile world. People “wear” their phones like a fashion accessory—one that their very livelihood depends on. When it comes to job seeking, where are these cell- phone-attached people going to turn? To the staffing firm with the easiest to maneuver mobile app.
So, prepare to take the mobile app plunge.
Let ASJ Partners help you charge into the world of mobile apps. Contact our professional staff for comprehensive marketing solutions so your company can Win More. Sell More. Grow More and Be Found More.
