Years ago there was a television commercial about a shampoo that became quite successful. The script read simply: “If you want to get someone’s attention, whisper.”
Still true today, don’t you think?
It feels something like when you walk into a room of people who are talking with each other and your presence suddenly quiets them all. You’re unsure whether they became still because of your position, power or influence . . . or because of resentment, envy or dislike.
Think about what gets your attention.
Are you impressed more by a subtle message that allows you to decide something for yourself?
Or do you like a message that strikes to the core an leaves no room for thinking?
Both kinds of people are within your audience. Some need to have their hands held to get the message you want to send them. Others prefer a concept that they can consider and conclude for themselves.
The most effective marketing message is the one that gets through.
No matter which type of message you prefer, the truth is, neither message has much to do with you. But it has everything to do with your audience.
A variety of messages work best.
So when you are planning an email marketing campaign, content development, or a social media blitz, you need to keep diversity in your messages.
Contact ASJ Partners about keeping your messages in line.
We specializes in helping staffing firms grow their business through a variety of marketing programs. Talk to us about what works for your needs.
