So, your firm has finally implemented an inbound marketing plan. You have an up-to-date Web site, branded and optimized to provide a super foundation, one that adapts to device formats like tablets and smart phones. You post a weekly blog article using relevant content to drive people to your site. You support it with social media messages. You even produce a newsletter.
You’re on top of the game, right?
Well, perhaps. . .
Inbound marketing results aren’t so much about the process of doing as about how you do the process.
Providing the cogs in the wheels helps to roll the wagon forward, but without clear direction, could also send it off a precipice. Not the result you want?
No matter how deep the ravine, the bottom looks the same. No one likes the view.
Picking up the pieces after a marketing misstep tends to be learning experience. It costs emotionally as well as in time and dollars. Why not start on the right road from the outset?
A coordinated inbound marketing plan provides a straightforward map for every visitor.
The more simple and direct you draw the map, the better. Besides, clarity makes every visitor feel special. Like you care. Like you understand their needs and wants. Like they can trust you.
They start to show up more. They consider a relationship.
Sounds more like what you’re looking to accomplish, doesn’t it?
Your “map” is a call-to-action.
Your map will lead a client or candidate to the exact location you take them. To the exact action you expect them to perform.
Do they click a button? Read a post? Share a link? Complete a form?
You decide. Take a look at your map.
ASJ Partners can put your staffing firm “on the map.”
