What’s your schedule like today? Filled with meetings; too many emails to read this morning? Updating social media is a time investment, but it certainly isn’t a time waster. So, before you dive into your workday, set the timer for 30 minutes and do these three things to get social media checked off your list for the day.
1. Look through the comments and respond to any questions. (5 minutes)
Scroll through the comments, see what people are talking about, and add your own comments or answers. You don’t have to respond to every comment, but taking time to respond to your followers is a great way to let people know your company is personable and reachable.
2. Research related articles and stories to your industry. (10 minutes)
Do you have go-to sites you like to read up on to get the latest news about your industry? Feedly is a great app to help you organize and bookmark articles, blogs, or websites that you like to follow. While industry news might interest your corporate clients, also think about what your job-seeking readers want to see. Job application advice, interview tips, and workplace articles, for example, would appeal to them.
3. Schedule 6-8 posts for the day. (15 minutes)
Use the scheduling tool on your Facebook business account to schedule 6-8 posts throughout the day (if you’re feeling extra ambitious, go ahead and schedule the week). Plan to include the following in your posts: your newest blog post, a related article or story in your industry, an engaging question that relates to your blog, an old blog post, any recent news, or promotions at your agency. Don’t be afraid to repeat the same post twice in one day. Scheduling your newest blog post in the morning and the evening will reach people who didn’t catch it the first time around.
Looking for more tips and ideas about improving your social media strategy and getting a better following? Contact us or visit our blog which is full of great advice on all things marketing for the staffing world. Get expert marketing advice delivered right to your inbox by signing up for our newsletter.
