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ASJ Partners Archive for January 2015

3 Factors that Drive Your Customer Recommendations

Posted on: January 28, 2015

I’ve been writing about the benefits of recommendation marketing compared to traditional interruptive marketing. Communication is a two-way street, and marketing is no different. Rather than a one-sided effort to push information…

Are You Missing This Critical Element In Your Content Marketing Initiative?

Posted on: January 27, 2015

“You must market your marketing” – Jay Baer, Convince and Convert If you’re a savvy marketer, you’re already actively engaging in content marketing. Unfortunately, many business owners are so focused on the…

The Power of Recommendation Marketing Part 2

Posted on: January 22, 2015

In my last blog, I talked about the difference between interruption marketing (pop-ups, junk mail, TV, radio ads, etc.) and recommendation marketing. Though interruption marketing is used by most advertisers, it’s annoying…

Don’t Interrupt! The Power of Recommendation Marketing Part 1

Posted on: January 19, 2015

No one likes being interrupted — especially when you are trying to catch the latest episode of Blacklist or read an article online. For years, marketers have used an interruption-based method for…

Reaching and Retaining Millennials – What Recruiters Need to Know about Generation Y

Posted on: January 8, 2015

Millennials, Generation Y, and the Boomerang Generation are just some of the titles given to those born between 1980 and 2000. Millennials are often considered somewhat of a mystery. Time Magazine calls…

Global Recruiting Trends to Plan for in 2015

Posted on: January 7, 2015

Part of my job as a marketer is to keep up with trends in culture and the staffing world. Recognizing and predicting trends is no easy task, but it’s important in order…

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