ASJ Partners Archive for January 2015
3 Factors that Drive Your Customer Recommendations
I’ve been writing about the benefits of recommendation marketing compared to traditional interruptive marketing. Communication is a two-way street, and marketing is no different. Rather than a one-sided effort to push information…
Are You Missing This Critical Element In Your Content Marketing Initiative?
“You must market your marketing” – Jay Baer, Convince and Convert If you’re a savvy marketer, you’re already actively engaging in content marketing. Unfortunately, many business owners are so focused on the…
The Power of Recommendation Marketing Part 2
In my last blog, I talked about the difference between interruption marketing (pop-ups, junk mail, TV, radio ads, etc.) and recommendation marketing. Though interruption marketing is used by most advertisers, it’s annoying…
Don’t Interrupt! The Power of Recommendation Marketing Part 1
No one likes being interrupted — especially when you are trying to catch the latest episode of Blacklist or read an article online. For years, marketers have used an interruption-based method for…
Reaching and Retaining Millennials – What Recruiters Need to Know about Generation Y
Millennials, Generation Y, and the Boomerang Generation are just some of the titles given to those born between 1980 and 2000. Millennials are often considered somewhat of a mystery. Time Magazine calls…
Global Recruiting Trends to Plan for in 2015
Part of my job as a marketer is to keep up with trends in culture and the staffing world. Recognizing and predicting trends is no easy task, but it’s important in order…
