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ASJ Partners Archive for July 2012

Steve

Social Media Marketing – How to engage, grow and monetize.

Posted on: July 26, 2012

In previous posts, I’ve talked about why you should care about earned media, how it affects your brand and influences your ROI. I’ve discussed the social media marketplace and the power of…


Steve

Staffing ROI and Social Media

Posted on: July 18, 2012

The most significant question in creating a staffing social media campaign is: “What is my ROI on social media?” Since ROI is a measure of value, to define it, you first need…


Steve

What Is Earned Social Media?

Posted on: July 10, 2012

Earned social media, sometimes referred to as free media, notes favorable publicity gained through other than advertising (paid media). Social media is an example of grassroots free media. In short, earned media…



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