While a recession evokes an increase in part-time or temporary jobs, these jobs usually dwindle during a recovery. Some question whether the economic conditions are actually improving and whether employers are confident enough to hire full-time staff. This may be one reason there has been a boost in the need for temporary labor.

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Also, considering the cost to hire new employees, it could be more efficient for companies to rely on temps, especially with ObamaCare’s implementation of the 30 hour work week.

John Persinos, author of Investing Daily, predicts an upswing in the staffing industry, particularly, a rise in permanent temporary labor. Drawing from the US Bureau of Labor Statistics, he cites an increase over 70% in the number of part-time jobs in 2013. He also states that since June 2009, the number of temporary workers has reached nearly 2.7 million.

The demand for temporary labor appears to be for a specialized workforce. More and more employees insist on freedom of movement and virtual office space. The demand for temporary IT professionals continues as does the need for health care workers.

Staffing firms can compete for high quality temporary workers
Improve identity and visibility
People are impacted by visuals. If your website looks dated and lacks appeal, chances are the individual will be disinclined beyond the cursory. Consider updating or rebranding to attract the types of candidates you seek.

Include valuable content
The world has gone social. The mindset of today’s worker is relational and centered on value. If you don’t engage them with relevant content (what’s in it for them?) they’re gone. That’s why it is important to use blogs, email and social media campaigns to keep your name in front of your audience. A strong inbound marketing strategy implemented now will pay off in the long run.

ASJ Partners specializes in growing your business with customized inbound and relational marketing plans. We are experts at integrating your brand with social media platforms, SEO, email and blogging.
Contact us now or call: 610-348-5805. We’ll be glad to answer your questions.

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