Headlines spill across the media about the government shutdown and its impact on organizations and citizens. Meanwhile, questions like these roil in everyone’s minds:

 

inbound-marketing

* What is the likelihood the US will default on its loans to other countries?
* Will the US be able to raise the borrowing limits in time?
* Who will suffer from lost income?
* Will private donors step in?
* What agencies are open and which must shut down?
* What will the trickle down impact be on businesses?
* When will forthcoming inflation ensue?
* What is the future of our country?
* How does anyone survive this mess?

 

Two facts are certain.

 

One. . .change happens. Two. . .most of it is beyond any individual’s control.

 

How can that possibly be a good thing?

 

Maybe it can’t. Even the strongest of us need to assuage our uncertainty.

 
Perhaps that is why profound quotations about change tend to stick with us. Like Reinhold Niebuhr’s serenity prayer. Or, Mahatma Gandhi’s, “You must be the change you wish to see in the world.”

 

Don’t underestimate the power of people to adapt to change.

 

When the stakes are high, people find a way to survive. The common thread is attitude. And the American people have plenty of it. When pressed, ingenuity pours forth. Brilliance shows up.

 

But during the midst of change, the relationships that staffing firms have fostered will tether them to success. The trust developed with their clients and customers will be imperative to position their firm. It’s when their inbound marketing, branding and social media efforts will be the rubber that meets the road.

 

If you’re on the inbound marketing road, don’t quit. If you are not, you might want to get started now. Before more change happens.

 

ASJ Partners specializes in growing your business with sound inbound and relational marketing strategies.

 

We are experts at integrating your brand with social media platforms, SEO, email and blogging so you can handle change. Carpe diem.

 
Contact us or call: 610-930-5300. We’ll be glad to answer your questions.

 

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