It is a digital jungle for staffing firms.

 

Confabs on social media can rule your schedule as you scout for clients and candidates to fill open positions.

 

Savvy professional that you are, you have recognized how some sites prove more helpful than others. In fact it is likely you have centered on selected URLs that provide you the cream of leads for your business.

 

But we’re not just talking plucking the prize orchids from the goldenrod, however fundamental that may be. We’re talking about influencer sites. The same ones you MAY use daily and how they can help you market your firm.

 

What can an influencer site do for your staffing firm?

 

First, let’s define the term influencer (also called influencer marketing). Wikipedia says it is a “form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.”

 

Can you see the potential? The process of Influencer marketing aligns with inbound marketing and typically includes:

 
1. Identifying and ranking influencers
2. Marketing to influencers, to raise awareness
3. Marketing through influencers, using collaboration or incentivizing
4. Marketing with influencers, turning influencers into advocates of the firm.

 
The last element is the one to strive for. Who doesn’t like a direct referral (word of mouth) or a shared positive message, especially one that goes viral?
It’s not just hitching your wagon to movers and shakers or picking a favor from your usual go-to guy.

 
. . .Although movers and shakers can certainly improve your position. And your go-to person can certainly be an asset. There are lists of people who can substantially improve your social reach: pundits, celebrities, associations, networks. High profile types you may or may not be able to get your face in front of.

 

Positioning takes a LOT of work. But positioning doesn’t come without contact and relationship.

Google “influencer sites” and millions of links arise. In fact, Technorati has issued a report on influence for 2013.

Examples of influencer sites are:

 
LinkedIn
Klout
Kred
About.me

 

New sites appear on the digital horizon frequently (everyone has to start somewhere).

 
The process of influence starts with you, an individual staffing firm professional.

 
Truthfully, it’s not about you—but it really is: It’s how you connect in your social world, how you are perceived by your diverse communities and how the relationships you foster work with you.

 
In summary, creating influence requires a defined strategy in how you present yourself, how you communicate and how willing you are to assist others.

 
If you want the best possible opportunity to influence your communities, talk to ASJ Partners.

 

ASJ Partners specializes in helping staffing firms leverage their influence. Contact us now: 610-930-5300.