What were once nothing more than ambitious, yet at the same time ludicrous, notions—AI, data-driven marketing, and voice search—today find themselves on the top rungs of the must-have marketing-priority ladder. In fact, to remain competitive and garner a slice of the pie in today’s online-driven marketplace, such innovations must be among every business’s top priorities for 2020.
There’s no place for an IF or MAYBE when it comes to actively engaging in digital marketing. No “we’ll see” attitude—no room at all for a ho-hum, shoulder-shrugging approach. In today’s combo world of rapid-fire advances in technology and consumer behaviors that evolve nearly as fast, there’s not a business on the planet that can afford to ignore all that digital marketing has to offer.
Check out these three digital marketing strategies expected to be big in 2020.
- A shift from brand awareness to brand affinity
What’s the difference, you ask? Brand awareness focuses on increasing the number of people who are aware of your brand and products with an emphasis on reaching a broader audience. Which makes total sense. Until you consider the way social media has impacted the relationship between consumers and the marketplace. Brand affinity concentrates on creating and building on emotional connections between existing customers and the companies they’ve come to trust based on shared values.
Create a brand that oozes personality and purpose and nurtures connections with existing, satisfied customers, and those customers will become your greatest marketing asset.
- Paid voice search
Digital marketing strategies, which increase your company’s presence in a voice search, is becoming a marketing essential. Consider the following QuoraCreative stats—
- In 2019, Amazon claimed to have sold more than 100 million Alexa devices
- Google predicts Google Assistant will soon reach one billion devices
- At least 20% of mobile searches utilize voice assistants
- Predictions note that 50% of all searches will be voice-based in 2020
- 75% of people who own a smart speaker perform a local-business search weekly, 53% do so daily
- More than 20% of voice-based orders are for groceries
- Voice-based purchases are expected to increment to $40 billion in 2022
- Conversational Marketing
Because 82% of folks want an immediate response to a question, companies are stepping up to deliver, via conversational marketing with a one-to-one, real-time approach. This non-traditional strategy allows the customer access to a brand on terms that suit the customer’s schedule and device preference, allowing for higher engagement that will net greater loyalty.
“Today’s buyers expect to find what they’re looking for now, not later,” advises David Cancel, founder, and CEO of Drift. “As we prepare for the future, it will be more important than ever for businesses to be available across a broad spectrum of channels, and to make sure you’re communicating the way people prefer to communicate.”
Because we understand the necessity of an active online marketing presence, the folks at ASJ Partners can assist you with a comprehensive, customized marketing strategy that will keep your staffing firm’s brand front and center. Contact our team of specialists today.