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ASJ Partners Archive for August 2019

Deciphering the World of Marketing Buzzwords

Posted on: August 21, 2019

“Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”  — Michael Brenner Buzzwords in marketing….

The WHY and HOW of Market Research  

Posted on: August 8, 2019

While many consumers thoroughly research every product they purchase, others are “whim shoppers,” choosing what as well as the when and whereas the fancy strikes them. Factors that influence both types of…

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