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ASJ - web design

How to Work with a Web Designer

Posted on: July 19, 2017

Everyone needs a website. And that means working with a web designer. Check out these seven tips for making it a rewarding and fruitful experience for both of you. Figure out the…


asj - content

Don’t do Content Marketing? Here’s What You’re Missing

Posted on: July 7, 2017

David needs to find a trucking employee. He does an Internet search. Up pop relevant hits, and he clicks one of the links. That takes him to your blog. Liking the information…


asj - blogging

What You Need to Know About Blogging  

Posted on: June 21, 2017

Blogging is an important part of inbound marketing. Generating regular blog posts brings more visitors to your site and improves your SEO. It also allows clients and applicants to build a relationship…


asj - goals gone wrong

A Tale of Goals Gone Wrong

Posted on: June 7, 2017

Every company needs goals to stay on track and make progress. Without targets, you don’t know where you’re going or how you’ll get there. You set social media goals, recruiting goals, and…


asj - fairs

How to Make the Most of Job Fairs

Posted on: May 17, 2017

Attending job fairs allows you to promote your company and get noticed without spending huge bucks. At a regional or industry-specific career fair, you can establish yourself as the local expert on…


asj - blog topics

Seven Topic Ideas for Your Blog

Posted on: May 3, 2017

By now, you know you need a blog. You know a blog can drive traffic to your site, which means more clients and candidates. A blog can build up your online presence…


ASJ - Why Blog

Why Blog?

Posted on: April 19, 2017

Ten or so years ago, the question of the day was whether a company needed a website. Today most wouldn’t consider doing business without one. Now the discussion has shifted to blogging….


asj - pokemon

Lessons to the Business World from Pokémon Go

Posted on: April 5, 2017

Less than a week after its launch(July 6, 2016), the augmented reality mobile exploration game Pokémon Go: 1. Was installed on twice as many phones as Tinder 2. Had double the engagement…


asj - ad blocking

 Marketing vs. Ad Blocking: Who Will Win?

Posted on: March 22, 2017

Recent moves by Apple and Asus have the marketing world freaking out. Apple’s ad-blocking extensions to Safari via iOS 9 ushered in the capability to block advertising on smartphones. And Asus’s partnered…


email-marketing-icon

Polish Your Email Manners and Communicate Better (Part Two)

Posted on: February 2, 2017

In the first post on email etiquette, we learned how to handle ourselves professionally in the email world without burning bridges. Now we’ll dig into the specifics of writing and formatting an…



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