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 Marketing vs. Ad Blocking: Who Will Win?

Posted on: March 22, 2017

Recent moves by Apple and Asus have the marketing world freaking out. Apple’s ad-blocking extensions to Safari via iOS 9 ushered in the capability to block advertising on smartphones. And Asus’s partnered…


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Polish Your Email Manners and Communicate Better (Part Two)

Posted on: February 2, 2017

In the first post on email etiquette, we learned how to handle ourselves professionally in the email world without burning bridges. Now we’ll dig into the specifics of writing and formatting an…


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Polish Your Email Manners and Communicate Better (Part One)

Posted on: January 27, 2017

When you were young, you were taught to say “Please” and “Thank you.” When you went out to get a job, you learned the importance of a firm handshake and professional attire….


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Why You Need Generation X in Your Workforce

Posted on: January 19, 2017

Baby Boomers are retiring, Millennials are taking over the workforce, and Generation Z will step into the picture soon. But that doesn’t mean you should forget about the forgotten generation—Generation X. In…


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Back to the Marketing Budget

Posted on: December 8, 2016

In the 1989 movie Back to the Future II, directed by Robert Zemeckis and written by Bob Gale, the main character time travels from the year 1985 to the year 2015, where…


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Four Must-Dos Before a Career Fair

Posted on: November 11, 2016

Looking for a perfect candidate? Go to a job fair. There, you can meet candidates in person, talk with them, and look at their resume. You know right away if they’re qualified…


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YouTube for Marketers

Posted on: October 13, 2016

YouTube is the second largest search engine in the world. It has more than 1 billion users, and people watch hundreds of millions of hours of content every day. Fifty-eight percent of…


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Etiquette 101 for Personal and Business Social Networking

Posted on: September 27, 2016

Pew Research studies in 2015 indicated that 65% of American adults and 76% of all online Americans had joined a social network. In other words, the amount of online connecting with, listening…


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2016 Trends in Web Design

Posted on: September 8, 2016

Thanks to the advancements in technology, what’s “hot” and “trending” in web design is constantly changing. So, what’s getting a lot of attention in 2016 on the web design front?   Here’s…


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What We Can Learn from the Most Successful Brands

Posted on: August 25, 2016

No one with an ounce of experience in the field of branding ever claimed that building a successful brand is easy. No one.   Yet anyone who’s witnessed the success of a…



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