A Focus on Customer Experience in 2016 Part II of a Business-Stimulating Trilogy

While it’s indisputable that digital technologies ushered in an explosion of marketing opportunities, nothing will ever replace the good ole word of mouth as the ...

Pursuing Customer-Centricity in 2016 – Part I of a Business-Stimulating Trilogy

Customer experience has been a topic of discussion for years, but marketing experts see 2016 as a game changing year. According to John Arnold, vice-president ...

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